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Le, Huong; Jones, Bridget; Williams, Tandi; Dolnicar, Sara - In: Marketing intelligence & planning 34 (2016) 4, pp. 462-485

Persistent link: https://www.econbiz.de/10011571121

Understanding culture, motivation, and ethnic consumer behavior

Koo, Fung Kuen; Le, Huong - In: Handbook of research on effective marketing in …, (pp. 47-65). 2014

Persistent link: https://www.econbiz.de/10010403586

Ethnic consumers of the arts : extending the MAO model

Le, Huong; Bednall, David H. B.; Fujimoto, Yuka - In: Transcultural marketing for incremental and radical …, (pp. 78-95). 2014

Persistent link: https://www.econbiz.de/10010211706

Revisiting Financial Aids : Insights from Key Drivers on Household Consumption on Higher Education In Vietnam

Pham, Thao; Le, Huong - 2022

This paper investigates the key determinants affecting household spending for uni- versity students in Vietnam. We employ innovative variable selection approach with adaptive LASSO for Tobit Regression Model. The results suggest income, region, and ethnicity play significant roles in determining...

Persistent link: https://www.econbiz.de/10014242279

Tourist behaviour change for sustainable consumption (SDG Goal12) : tourism Agenda 2030 perspective article

Dolnicar, Sara - In: Tourism review 78 (2023) 2, pp. 326-331

Persistent link: https://www.econbiz.de/10014299550

Self-congruity theory : to what extent does it hold in tourism?

Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464

Persistent link: https://www.econbiz.de/10009247526

"Translating" between survey answer formats

Dolnicar, Sara; Grün, Bettina - In: Journal of business research : JBR 66 (2013) 9, pp. 1298-1306

Persistent link: https://www.econbiz.de/10009756050

"Pick aby" measures contaminate brand image studies

Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834

Persistent link: https://www.econbiz.de/10009688235

Including Don't know answer options in brand image surveys imporves data quality

Dolnicar, Sara; Grün, Bettina - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10010242934

Word-of-mouth segments : online, offline, visual or verbal?

Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492

Persistent link: https://www.econbiz.de/10011458626