The economic success of Japan in the post-war period and various new forms of market co-ordination in European regions, and specificities of inter-firm relationships in high technology industries have increased academic and business interest in the ways that firms manage relationships between...

In business-to-business (B2B) contexts, sales organizations require both long-term and stable partnerships to accomplish their tasks effectively and enhance mutual value and satisfaction for the parties involved. Collaboration and satisfaction are two connected and central issues in the...