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Better together? : a hospitality case for umbrella branding
Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah; Ibelegbu, Oserere; Chukwuka, Blessing - In: Marketing Communications and Brand Development in …, (pp. 131-155). 2022
Persistent link: https://www.econbiz.de/10013280193
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Strategic brand management in hospitality sector : how to manage co-branding in hotels and restaurants
Genc, Ruhet - In: Acta Universitatis Danubius / Oeconomica (2010) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10009705970
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An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy; Wickham, Mark - In: Tourism management : research, policies, practice 48 (2015), pp. 439-454
Persistent link: https://www.econbiz.de/10010509460
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Operations research from 1913 to 2013 : the Ford assembly line to hospitality industry innovation
O'Neill, John; McGinley, Sean - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 663-678
Persistent link: https://www.econbiz.de/10010395538
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Hospitality aesthetic labor management : consumers' and prospective employees' perspectives of hospitality brands
Wu, Luorong; King, Ceridwyn A.; Lu, Lu; Guchait, Priyanko - In: International journal of hospitality management 87 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241859
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Branding an authentic rural Maramureş in tourism practices : interplay of hospitality, heritage and social memory
Catrina, Sonia - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10011598224
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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
Woodside, Arch G. (contributor);  … - 2009
: the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious …
Persistent link: https://www.econbiz.de/10011905417
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Environmental actions and consumer participation : which impacts on brand relationship? : the multiple realities of the hospitality sector
Robinot, Élisabeth; Corne, Aurélie; Peypoch, Nicolas; … - In: International journal of hospitality management 92 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012425233
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Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention
Mandagi, Deske W.; Rampen, Derby Chriestofle; … - In: International journal of pharmaceutical and healthcare … 18 (2024) 2, pp. 215-236
Persistent link: https://www.econbiz.de/10014550359