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Pet food panic : Procter and Gamble's use of crisis response advertising (CRA) in recall crises
Lancendorfer, Karen M. - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10010383362
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan; Overton, Holly - In: International journal of advertising : the review of … 41 (2022) 2, pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
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Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi; Ki, Chung-Wha; Ha, Sejin - In: Journal of retailing and consumer services 77 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
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The role of CSR in crises : integration of situational crisis communication theory and the persuasion knowledge model
Ham, Chang-Dae; Kim, Jeesun - In: Journal of business ethics : JOBE 158 (2019) 2, pp. 353-372
Persistent link: https://www.econbiz.de/10012058196
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Unforeseen succession : identity change amongst lateral entrants in family firms
Morrow, Pia Doris - In: Junior management science 9 (2024) 2, pp. 1464-1484
Due to the increasing globalization of today's world, descendants of family firms are often drawn to the unlimited opportunities outside their premises and no longer see their future workplace or the core of their identity within the family organization. However, this can lead to a rude...
Persistent link: https://www.econbiz.de/10014566852
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Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung; Choi, Sejung Marina - In: Journal of promotion management : JPM 20 (2014) 2, pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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The phases of Covid-19 crisis management by the directorates of commerce in Algeria and its effect on the consumer behavior
Mekimah, Sabri - In: The review of economic and business studies : REBS 13 (2020) 2, pp. 9-28
Persistent link: https://www.econbiz.de/10012631651