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Visual references in the description of print advertisements : a four-country cross-cultural analysis

Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213

Persistent link: https://www.econbiz.de/10013167321

Exploring cultural influences on mobile marketing acceptance

Pierce, Meghan; Jiang, Pingjun - In: International journal of internet marketing and … 15 (2021) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10012512679

The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level

Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313

Persistent link: https://www.econbiz.de/10011654433

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142