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Thoughts on cross-cultural advertising research in 2023 : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 6, pp. 969-971

Persistent link: https://www.econbiz.de/10014321544

Best practices for cross-cultural advertising research : are the rules being followed?

Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012

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Typologies of cultural dimensions and their applicability to international advertising

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: Handbook of research on international advertising, (pp. 88-108). 2012

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Advertising and societies : global issues

Frith, Katherine Toland; Mueller, Barbara - 2003

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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising

Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176

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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757

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Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis

Ford, John B.; Mueller, Barbara; Mueller, Sophia - In: International journal of advertising : the review of … 42 (2023) 1, pp. 119-127

Persistent link: https://www.econbiz.de/10014233931

Handbook of research on international advertising

Okazaki, Shintaro (ed.) - 2012

Persistent link: https://www.econbiz.de/10009512890

Handbook of research on international advertising

Okazaki, Shintaro (ed.) - 2012

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research,...

Persistent link: https://www.econbiz.de/10011851981