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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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The influence of culture on perception of ethical problems in international marketing
Armstrong, Robert W. - 1993
Persistent link: https://www.econbiz.de/10000603200
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Where time is not money : and what this means for research and marketing
Gnädig, Ayobamidele - In: Planung & Analyse / Special English edition Market … (2008), pp. 6-9
Persistent link: https://www.econbiz.de/10003754469
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Market research in Asia : special challenge or business as usual?
Blau, Patricia; Schmid, Sigrid - In: Planung & Analyse / Special English edition Market … (2008), pp. 10-13
Persistent link: https://www.econbiz.de/10003754472
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669
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Internationale Kommunikation : politische und kulturelle Grenzen
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 123-128). 2008
Persistent link: https://www.econbiz.de/10003767132
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576