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~subject:"Kulturelle Identität"
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Kulturelle Identität
Brand management
56
Markenführung
55
Consumer behaviour
50
International marketing
50
Internationales Marketing
50
Konsumentenverhalten
48
Brand image
36
Markenimage
36
Global brands
33
Globalization
31
global brands
31
Globalisierung
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Brand
21
Markenartikel
21
Global identity
17
Cultural identity
15
Welt
15
World
15
Personality psychology
14
Persönlichkeitspsychologie
14
National culture
12
Nationalkultur
12
China
11
Emerging economies
10
Schwellenländer
10
global identity
10
Corporate Social Responsibility
9
Multinationales Unternehmen
9
Transnational corporation
9
Local identity
8
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Beziehungsmarketing
6
Corporate culture
6
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English
15
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Bartikowski, Boris
2
Aydinoğlu, Nilüfer Z.
1
Batra, Rajeev
1
Borges, Adilson
1
Choo, Ho Jung
1
Cleveland, Mark
1
Coulter, Robin A.
1
Dalmoro, Marlon
1
Ewing, Douglas
1
Feinberg, Fred M.
1
Guo, Xiaoling
1
Harsandaldeep Kaur
1
Haugen, Hege Mathea
1
He, Jiaxun
1
Heinberg, Martin
1
Heingraj, Sasawan
1
Helgeson, James G.
1
Ho, Joanne
1
Hong, JungHwa
1
Jakubanecs, Alexander
1
Laroche, Michel
1
Lee, Ha Kyung
1
Lu, Vinh Nhat
1
Ma, Jieqiong
1
Moktan, Pranay
1
Nique, Walter Meucci
1
Pinto, Diego Costa
1
Plewa, Carolin
1
Quaye, Emmanuel Silva
1
Sivertstøl, Njål
1
Strizhakova, Yuliya
1
Supphellen, Magne
1
Teng, Lefa
1
Walsh, Gianfranco
1
Wang, Cheng Lu
1
Xie, Jiali
1
Yang, Jie
1
Yeboah-Banin, Abena A.
1
Yoo, Boonghee
1
Zhang, Y. Charles
1
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Journal of business research : JBR
4
International marketing review
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing research : JMR
1
The journal of brand management : an international journal
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ECONIS (ZBW)
15
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
3
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
4
Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat
;
Plewa, Carolin
;
Ho, Joanne
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
Saved in:
5
The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009732714
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
7
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
8
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
9
Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung
;
Lee, Ha Kyung
;
Xie, Jiali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
Saved in:
10
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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