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Kundenbindung
Consumer behaviour
46
Konsumentenverhalten
42
Brand image
16
Brand management
16
Markenimage
15
Markenführung
14
Product design
12
Produktgestaltung
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Packaging
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Personality psychology
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Persönlichkeitspsychologie
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USA
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Brand
7
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7
Markenartikel
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Verpackung
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6
Brand heritage
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Cognition
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Ethik
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Werbewirkung
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Cultural identity
5
Jugendliche
5
Kognition
5
Kulturelle Identität
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Wine
5
Youth
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Advertising
4
Business ethics
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France
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Orth, Ulrich R.
5
Proksch, Michael
3
Bethge, Franziska
1
Cornwell, T. Bettina
1
Schmalz, Sebastian
1
Stöckl, Albert
1
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Journal of consumer behaviour : an international research review
1
Psychology & marketing
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ECONIS (ZBW)
5
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1
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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2
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
3
Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
Saved in:
4
Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
Saved in:
5
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
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