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Kundenbindung
Consumer behaviour
45
Konsumentenverhalten
41
Brand image
15
Brand management
14
Markenimage
14
Wine
14
Wein
13
Markenführung
12
Product design
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Produktgestaltung
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Weinbau
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Wine industry
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Marketing
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USA
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Emotion
9
United States
9
Deutschland
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Germany
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Packaging
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Beziehungsmarketing
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Personality psychology
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Persönlichkeitspsychologie
7
Relationship marketing
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Verpackung
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Wines
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Brand
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Food Consumption/Nutrition/Food Safety
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Markenartikel
6
Market segmentation
6
Advertising
5
Cognition
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Consumer/Household Economics
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German
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Orth, Ulrich R.
5
Proksch, Michael
3
Bethge, Franziska
1
Cornwell, T. Bettina
1
Schmalz, Sebastian
1
Stöckl, Albert
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Journal of consumer behaviour : an international research review
1
Psychology & marketing
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ECONIS (ZBW)
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1
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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2
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
3
Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert
-
2015
Persistent link: https://www.econbiz.de/10011345094
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4
Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
Saved in:
5
Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael
;
Orth, Ulrich R.
;
Bethge, Franziska
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
4
,
pp. 318-326
Persistent link: https://www.econbiz.de/10009780515
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