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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 69 (2016) 12, pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar; Saripalli, Bhavani Shankar; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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Building brand relationship quality among hotel loyalty program members
Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
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The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
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"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda; Pez, Virginie - In: Journal of retailing and consumer services 38 (2017), pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica; Elorz, Margarita; Múgica, José Miguel - In: Journal of retailing and consumer services 15 (2008) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
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The Influence of Coupon Duration on Consumers’ Redemption Behavior and Brand Profitability
Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - 2019
This research proposes an analytical model of the joint optimization of coupon face value and duration together with the product price, and determines the impact of coupon design on consumers’ redemption behavior. A model of rational forward-looking consumers’ redemption behavior is derived...
Persistent link: https://www.econbiz.de/10014032685