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~subject:"Kundengruppenmanagement"
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Kundengruppenmanagement
Key account management
7
Key-Account-Management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Beziehungsmarketing
4
Internationales Marketing
4
Investitionsgütermarketing
4
Relationship marketing
4
Multinationales Unternehmen
3
Transnational corporation
3
Arbeitsgruppe
2
Customer integration
2
Customers
2
Erfolgsfaktor
2
Führungskräfte
2
Internationales Management
2
Kunden
2
Kundenintegration
2
Managers
2
Performance management
2
Performance-Management
2
SWOT analysis
2
SWOT-Analyse
2
Strategic management
2
Strategisches Management
2
Team
2
USA
2
United States
2
Accounts management
1
Altana AG
1
Aufsatzsammlung
1
Betriebliche Wertschöpfung
1
Business development
1
Business‐to‐business
1
Chemical industry
1
Chemieindustrie
1
Customer orientation
1
Customer value
1
Customer-centricity
1
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Book / Working Paper
8
Type of publication (narrower categories)
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Dissertation u.a. Prüfungsschriften
2
Aufsatzsammlung
1
Language
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German
3
Undetermined
3
English
2
Author
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Senn, Christoph
8
Belz, Christian
4
Arnold, Martin P.
2
Zupancic, Dirk
2
Arnold, Martin Patrick
1
Published in...
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Thexis / Fachbericht für Marketing
6
Source
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USB Cologne (EcoSocSci)
5
ECONIS (ZBW)
3
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1
Key-Account-Management für Investitionsgüter : ein leitfaden für den erfolgreichen Umgang mit Schlüsselkunden
Senn, Christoph
-
1997
Persistent link: https://www.econbiz.de/10004001385
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2
Leveraging knowledge in global key account management : findings from a benchlearning group project in the industry
Arnold, Martin Patrick
;
Belz, Christian
;
Senn, Christoph
-
2001
Persistent link: https://www.econbiz.de/10001536216
Saved in:
3
Key-account-Management : Bestandesaufnahme und Trends
Senn, Christoph
;
Belz, Christian
-
1994
Persistent link: https://www.econbiz.de/10004203018
Saved in:
4
Key-Account-Management für Investitionsgüter : (Anforderungen, Methodik, Erfolgsfaktoren)
Senn, Christoph
-
1996
Persistent link: https://www.econbiz.de/10004310559
Saved in:
5
Leveraging knowledge in global key account management : findings from a benchlearning group project in the industry
Arnold, Martin P.
;
Belz, Christian
;
Senn, Christoph
-
2001
Persistent link: https://www.econbiz.de/10004600434
Saved in:
6
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10004586454
Saved in:
7
Key-account-Management : Bestandsaufnahme und Trends
Senn, Christoph
;
Belz, Christian
-
1994
Persistent link: https://www.econbiz.de/10013428643
Saved in:
8
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10013428715
Saved in:
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