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Kundenintegration
Marketingtheorie
3,034
Marketing theory
2,936
Marketing
835
Theorie
615
Theory
612
Marketingmanagement
552
Marketing management
543
Absatztheorie
361
USA
341
United States
336
Consumer behaviour
333
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333
Relationship marketing
300
Beziehungsmarketing
298
Marktforschung
289
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229
Service-Dominant Logic
212
Service-dominant logic
212
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
164
Bibliometrie
164
Brand management
150
Markenführung
150
Betriebliche Wertschöpfung
144
Value creation
144
Deutschland
139
Germany
123
Customer integration
109
Dienstleistungsmarketing
101
Services marketing
101
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
73
International marketing
72
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103
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6
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Grönroos, Christian
6
Hughes, Tim
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Akaka, Melissa Archpru
2
Albinsson, Pia A.
2
Andreu, Luisa
2
Busser, James A.
2
Cova, Bernard
2
Dahl, Andrew J.
2
Dalli, Daniele
2
Fließ, Sabine
2
Gummerus, Johanna
2
Hilton, Toni
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Peltier, James
2
Shamim, Amjad
2
Shulga, Lenna V.
2
Skålén, Per
2
Vafeas, Mario
2
Vargo, Stephen L.
2
Zwick, Detlev
2
Aarikka-Stenroos, Leena
1
Agarwal, James
1
Aggarwal, Praveen
1
Ahonen, Toni
1
Aier, Stephan
1
Alexander Joseph Ibnu Wibowo
1
Alexander, Matthew
1
Alford, John
1
Alnakhli, Hayam
1
Amelia, Novi
1
Andersen, Troels Behrenthz
1
Andersen, Troels Christian
1
Andrews, Lynda
1
Arıca, Resat
1
Athanasula-Reppa, Anastasia
1
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Panepistēmio Kypru / Department of Economics
1
Universität Leipzig
1
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Marketing theory
8
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service management
4
AMS review : official publication of the Academy of Marketing Science
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Service business
3
The service industries journal
3
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of business-to-business marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of service theory and practice : JSTP
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of contemporary hospitality management
1
International journal of entrepreneurship and innovation management
1
International journal of event and festival management
1
International journal of production research
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
International review on public and non-profit marketing
1
JOBR-D-21-02858
1
Journal of business ethics : JBE
1
Journal of business logistics
1
Journal of business venturing
1
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ECONIS (ZBW)
109
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1
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
Saved in:
2
Application of Service Dominant Logic to the medical device industry
Wells, Robert A.
;
Gallarza, Martina G.
;
Andreu, Luisa
; …
- In:
International review on public and non-profit marketing
12
(
2015
)
3
,
pp. 207-235
Persistent link: https://www.econbiz.de/10011410775
Saved in:
3
Co-production, interdependence and publicness : extending public service-dominant logic
Alford, John
- In:
Public management review
18
(
2016
)
5
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011484851
Saved in:
4
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
Saved in:
5
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
6
Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.
;
Ungson, Gerardo R.
;
Harrington, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
Saved in:
7
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
8
Mobile payment services as a facilitator of value co-creation : a conceptual framework
Hsiao, Ming-Hsiung
- In:
The journal of high technology management research
30
(
2019
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012133417
Saved in:
9
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
10
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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