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Customer engagement : transforming the business in the age of the client
Acquaro, Matteo - In: Journal of digital banking 2 (2017/2018) 2, pp. 156-162
Persistent link: https://www.econbiz.de/10011774621
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Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India
Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109
The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...
Persistent link: https://www.econbiz.de/10014534670
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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Terzi, … - In: International journal of bank marketing 42 (2024) 6, pp. 1313-1347
Persistent link: https://www.econbiz.de/10015057276
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Consumer transformation through volunteer service experiences
Mulder, Mark R.; Rapp, Justine M.; Hamby, Anne; Weaver, Todd - In: The service industries journal 35 (2015) 15/16, pp. 865-882
Persistent link: https://www.econbiz.de/10011416849
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Implementing customer knowledge management with internet social networking
Yeh, Hsiaoping - In: International journal of knowledge management studies : … 5 (2012/14) 3/4, pp. 322-338
Persistent link: https://www.econbiz.de/10011346943
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524
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Creating value trhough user experience : a case study in the metals and engineering industry
Väätäjä, Heli; Seppänen, Marko; Paananen, Aija - In: International journal of technology marketing : IJTMkt 9 (2014) 2, pp. 163-186
Persistent link: https://www.econbiz.de/10010404509
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Adopting a value co-creation perspective to understand High Street regeneration
Cassidy, Kim; Resnick, Sheilagh - In: Journal of strategic marketing 30 (2022) 1, pp. 69-92
Persistent link: https://www.econbiz.de/10013170044
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New product development and co-creation : a service-dominant logic approach
Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 1, pp. 87-121
Persistent link: https://www.econbiz.de/10013255683
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Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
Persistent link: https://www.econbiz.de/10012814492