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~subject:"Kundenintegration"
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Kundenintegration
Preismanagement
29
Pricing strategy
29
Consumer behaviour
23
Konsumentenverhalten
23
Theorie
20
Theory
20
Dienstleistungsmanagement
12
Service management
12
Dienstleistungsmarketing
11
Services marketing
11
Dienstleistung
10
Dienstleistungssektor
9
Preisdifferenzierung
9
Price discrimination
9
Betriebliche Wertschöpfung
8
Service industry
8
Value creation
8
Bundling strategy
7
Deutschland
7
Germany
7
Leistungsbündel
7
Preis
7
Price
7
Customer satisfaction
6
Kundenzufriedenheit
6
Management
6
Marketing
6
Beziehungsmarketing
5
Customer integration
5
Customer value
5
Drip pricing
5
Einzelhandel
5
Kundenwert
5
Marketing theory
5
Marketingtheorie
5
Relationship marketing
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Services
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Einzelhandelspreis
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Roth, Stefan
5
Pfisterer, Lucas
2
Straus, Lennart
2
Robbert, Thomas
1
Stoppel, Eduard
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Marketing : ZFP ; journal of research and management
2
Fokus Dienstleistungsmarketing
1
Journal of revenue and pricing management
1
Research
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
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ECONIS (ZBW)
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Customer participation in the specification of services : the role of psychaological ownership and participation enjoyment
Robbert, Thomas
;
Straus, Lennart
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10012004775
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2
Die Bedeutung von Nutzungsprozessen für den Service Value
Roth, Stefan
;
Pfisterer, Lucas
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 223-243)
.
2014
Persistent link: https://www.econbiz.de/10010359513
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3
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
4
Kundenmitwirkung bei der Dienstleistungsspezifizierung : Auswirkungen auf Kundenbeurteilung und -verhalten
Straus, Lennart
-
2017
Persistent link: https://www.econbiz.de/10011582938
Saved in:
5
Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
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