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Modellierung des Kundenwertes : ein branchenübergreifender Ansatz. Mit einem Geleitwort von Christian Homburg
Steiner, Viviana - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003804054
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Creating superior customer value and reaping its benefits for the company
Staritz, Matthias - 2008
Persistent link: https://www.econbiz.de/10003721453
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003082068
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Handbook of relationship marketing
Sheth, Jagdish N. (contributor);  … - 2000 - Online-Ausg.
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing
Persistent link: https://www.econbiz.de/10013207905
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Marketing : Grundlagen und Managementprozess
Hermanns, Arnold; Kiendl, Stephanie C.; van Overloop, … - 2012
Persistent link: https://www.econbiz.de/10012392721
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Relationship marketing under fire
Bliemel, Friedhelm; Eggert, Andreas - 1997
Persistent link: https://www.econbiz.de/10004028618
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The service dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004280580
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Analytical CRM : developing and maintaining profitable customer relationships in non-contractual settings
Wübben, Markus - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10013518401