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Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10011304645

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?

Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896

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Transaction attributes and customer valuation

Braun, Michael; Schweidel, David A.; Stein, Eli - In: Journal of marketing research : JMR 52 (2015) 6, pp. 848-864

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Value co-creation and customer loyalty

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625

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Kundenbindung in Mitgliedschaftssystemen : ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften

Giloth, Mathias - 2003

Sowohl in der Wissenschaft als auch in der Unternehmenspraxis wird die langfristige Bindung von Kunden verstärkt als kritischer Erfolgsfaktor identifiziert und entsprechend intensiv diskutiert. Fragen, die in diesem Zusammenhang aufgeworfen werden, sind: "Welche Größen beeinflussen die...

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Performance management using a value-based customer-centered model

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Value co-creation, dynamic capabilities and customer retention in industrial markets

Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420

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How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

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