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The relationship between brand experience, brand personality and customer loyalty
Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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Understanding designer clothing purchases over the internet
Fogel, Joshua A.; Schneider, Mayer - In: Journal of fashion marketing and management 14 (2010) 3, pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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The role of consumer happiness in brand loyalty : a model of the satisfaction and brand image in fashion
Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty
Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8
, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital … brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers …Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to …
Persistent link: https://www.econbiz.de/10014536023
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Analysing the influence of the presentation of fashion garments on young consumers' online behaviour
McCormick, Helen; Livett, Charlotte - In: Journal of fashion marketing and management 16 (2012) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009532729