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' satisfaction in case of luxury fashion products and then to establish the overall satisfaction's impact on the repurchase intention … has impact on the repurchase intention in case of luxury fashion products, but explained nearly half of the variation … intention in case of luxury fashion products in particular, nor for luxury products in general. Also the study contributes to …
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Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … fashion brands. Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey …, generating attachment and loyalty to a luxury fashion brand. Originality/value: This research presents insights about digital …
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