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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis

Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53

Persistent link: https://www.econbiz.de/10011886502

Antecedents and an outcome of customer engagement with hotel brand community on Facebook

Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299

Persistent link: https://www.econbiz.de/10012201350

Enhancing brand loyalty through online brand communities : the role of community benefits

Huang, Travis K.; Wang, Yi-Ting; Lin, Kuan-Yu - In: The journal of product & brand management 31 (2022) 5, pp. 823-838

Persistent link: https://www.econbiz.de/10013407539

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

Persistent link: https://www.econbiz.de/10011376411

Impact of online flow on brand experience and loyalty

Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71

Persistent link: https://www.econbiz.de/10010526393

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

Persistent link: https://www.econbiz.de/10012297830

The role of customer brand engagement and brand experience in online banking

Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041

Persistent link: https://www.econbiz.de/10011618717

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...

Persistent link: https://www.econbiz.de/10014536023