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Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance

Eisingerich, Andreas B; Auh, Seigyoung; Merlo, Omar - In: Journal of service research : JSR 17 (2014) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10010356889

Relationship quality and its causal link to service value, satisfaction, and word-of-mouth

Lee, Younghan - In: Services marketing quarterly 37 (2016) 3, pp. 171-184

Persistent link: https://www.econbiz.de/10011537851

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791

Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products

Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10012167421

Consumer shopping value, satisfaction and loyalty in discount retailing

Carpenter, Jason M. - In: Journal of retailing and consumer services 15 (2008) 5, pp. 358-363

Persistent link: https://www.econbiz.de/10003742276

Assessing the additional impact of process recovery communications on customer outcomes: a comprehensive service recovery approach

Van Vaerenbergh, Yves; Larivière, Bart; Vermeir, Iris - 2009

Persistent link: https://www.econbiz.de/10003854104

External recommendations versus internal satisfaction in health care : a case study in India

Henthorne, Tony L.; Salgaonkar, Pradeep; George, Babu P. - In: Health marketing quarterly 26 (2009/10) 3, pp. 241-250

Persistent link: https://www.econbiz.de/10003906214

Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert

Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59

Persistent link: https://www.econbiz.de/10003933965

The influence of social regard on the customer–service firm relationship : the moderating role of length of relationship

Sabiote, Estela Fernández; Román, Sergio - In: Journal of business and psychology 24 (2009) 4, pp. 441-453

Persistent link: https://www.econbiz.de/10003934766

Retailer evaluation: the crucial link between in-store processes and shopping outcomes

Gurel-Atay, Eda; Giese, Joan L.; Godek, John - In: The international review of retail, distribution and … 20 (2010) 3, pp. 297-310

Persistent link: https://www.econbiz.de/10003996370

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