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The service-enabled customer experience : a jump-start to competitive advantage

Gopalani, Anees; Shick, Kevin - In: Journal of business strategy 32 (2011) 3, pp. 4-12

Persistent link: https://www.econbiz.de/10009160067

The emergence of social media as a contemporary marketing practice

Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017

Persistent link: https://www.econbiz.de/10011531135

Design des Vertriebsmodells nach Unternehmensübernahmen im IT-Markt : eine empirische Analyse des Kundennutzens, der Mitarbeiterzufriedenheit und der Kostenstrukturen

Borchert, Carsten - 2016

Persistent link: https://www.econbiz.de/10011523648

The combined effect of product returns experience and switching costs on B2B customer re-purchase intent

Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676

Persistent link: https://www.econbiz.de/10011692481

Word of mouth communication : a mediator of relationship marketing and customer loyalty

Ngoma, Muhammed; Ntale, Peter Dithan - In: Cogent business & management 6 (2019), pp. 1-20

A cross-sectional and quantitative study design, with the aim of explaining the relationship between relationship marketing and customer loyalty, and the mediating role of word of mouth in this relationship was undertaken. A sample of 384 was determined from a population of the mobile...

Persistent link: https://www.econbiz.de/10012113791