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Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin; Aghazadeh, Hashem - In: Journal of business research : JBR 69 (2016) 10, pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
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New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane; Evanschitzky, Heiner; Blut, Markus; … - In: Journal of retailing 90 (2014) 3, pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
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Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context
Rychalski, Aude; Hudson, Sarah - In: Journal of business research : JBR 71 (2017), pp. 84-91
Persistent link: https://www.econbiz.de/10011622501
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Der Beitrag der Prospect Theory zur Beschreibung und Erklärung von Servicequalitätsurteilen und Kundenzufriedenheit im Kontext von Versicherungsentscheidungen
Gusenbauer, Birgit - 2012
Das Thema Kundenzufriedenheit nimmt bei Unternehmen eine immer wichtigere Rolle ein. Die Autorin konzentriert sich auf die Versicherungsbranche und misst den Einfluss der Dienstleistungsqualität auf die Kundenzufriedenheit. Zur Messung von Servicequalität wird SERVQUAL, ein von der...
Persistent link: https://www.econbiz.de/10011932700
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Overwhelming alternatives
Brasel, S. Adam - 2004
Persistent link: https://www.econbiz.de/10003566682
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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Kundenzufriedenheit : Verfahren zur Messung der Indifferenzzone
Bartikowski, Boris - 2002
Persistent link: https://www.econbiz.de/10001656652