Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 … Pakistani market where customers can interact with other users who share common interests and can talk about luxury brands …. Theoretically, this study ascertains the customer lifetime value of luxury brands. The intense competition in luxury fashion brands …

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to … digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed …