digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury …-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed … this study showed that digital brand experiences determine the audiences' positive attitudes towards brand authenticity …

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the … mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … questionnaires standard brand identity by "Bhattacharya and Sen", brand loyalty, brand trust and brand customer satisfaction by He et …