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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah; Pontes, Nicolas - In: Journal of strategic marketing 32 (2024) 2, pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
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Relationship between the brand identity with brand loyalty due to the mediating role of perceived value
Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5
The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the … mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … questionnaires standard brand identity by "Bhattacharya and Sen", brand loyalty, brand trust and brand customer satisfaction by He et …
Persistent link: https://www.econbiz.de/10012063114
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864