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~subject:"Kundenzufriedenheit"
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Sustaining brand loyalty : The...
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Kundenzufriedenheit
Consumer behaviour
18
Konsumentenverhalten
18
Customer satisfaction
12
Relationship marketing
10
Service quality
10
Beziehungsmarketing
9
Greece
9
Brand image
8
Dienstleistungsqualität
8
Griechenland
8
Markenimage
8
Brand management
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Markenführung
6
Brand loyalty
4
Consumer attitudes
4
Firm performance
4
Innovation
4
Mobile communications
4
Mobilkommunikation
4
Tourism marketing
4
Tourismusmarketing
4
Verbrauchereinstellung
4
Advertising effects
3
Corporate image
3
Customer loyalty
3
Lieferantenmanagement
3
Relationship quality
3
Supplier relationship management
3
Unternehmenserfolg
3
Werbewirkung
3
service quality
3
Advertising planning
2
Attitudes
2
B-to-B-Marketing
2
Behavioural intentions
2
Branchenentwicklung
2
Brand
2
Brand commitment paradigm
2
Brand management systems
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Giovanis, Apostolos
7
Rizomyliotis, Ioannis
5
Athanasopoulou, Pinelopi
3
Konstantoulaki, Kleopatra
3
Tsoukatos, Evangelos
3
Kostopoulos, Ioannis
2
Apostolos, Giovanis
1
Binioris, Spyridon
1
Chen, Yiheng
1
Gounaris, Spiros
1
Kastanakis, Minas N.
1
Kostopoulos, Giannis
1
Lionakis, Konstantinos
1
Magrizos, Solon
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Politis, Yannis
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Poulis, Athanasios
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Riva, Farzana
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Rubel, Mohammad Rabiul Basher
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Journal of strategic marketing
2
Business strategy and the environment
1
EuroMed journal of business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of modelling in management
1
Journal of service theory and practice : JSTP
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Journal of transnational management : the official journal of the International Management Development Association
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Review of marketing science
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ECONIS (ZBW)
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1
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
2
"How mAy I help you today?" : the use of AI chatbots in small family businesses and the moderating role of customer affective commitment
Rizomyliotis, Ioannis
;
Kastanakis, Minas N.
;
Giovanis, …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 329-340
Persistent link: https://www.econbiz.de/10013534049
Saved in:
3
On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra
;
Rizomyliotis, Ioannis
; …
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
Saved in:
4
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
5
The role of service fairness in the service quality - relationship quality - customer loyalty chain : an empirical study
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
; …
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
6
,
pp. 744-776
Persistent link: https://www.econbiz.de/10011392388
Saved in:
6
Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 331-351
Persistent link: https://www.econbiz.de/10011551005
Saved in:
7
How to reduce the negative impact of customer non-compliance : an empirical study
Kostopoulos, Giannis
;
Gounaris, Spiros
;
Rizomyliotis, …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 513-529
Persistent link: https://www.econbiz.de/10010489665
Saved in:
8
Logistics service quality and its effects on customer satisfacation in the manufacturing companies' supply chains : empirical evidence frpm Greece
Politis, Yannis
;
Giovanis, Apostolos
;
Binioris, Spyridon
- In:
Journal of modelling in management
9
(
2014
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10010413644
Saved in:
9
The role of corporate image and switching barriers in the service evaluation process : evidence from the mobile telecommunications industry
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
; …
- In:
EuroMed journal of business
11
(
2016
)
1
,
pp. 132-158
Persistent link: https://www.econbiz.de/10011568313
Saved in:
10
An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Giovanis, Apostolos
;
Tsoukatos, Evangelos
- In:
Journal of transnational management : the official …
22
(
2017
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011774231
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