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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Assessing Audiences’ Satisfaction of Advertising Digital-Billboard : A U & G Theoretical Perspective
Adetunji, Raji Ridwan; Mohmad Yazam, Siti Syamsul Nurin - 2012
The professional act of advertising is never completed without assessing it effectiveness on brand awareness, return on …
Persistent link: https://www.econbiz.de/10014172088
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A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods
Jenefa, Leena; Kadyan, Jagbir Singh; Nasir, M. Abu - 2022
Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...
Persistent link: https://www.econbiz.de/10014089319
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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Role of Social Media in Advertising of Handloom Products and Customer Satisfaction
Balasubrahmanyam, Nasina; Muthumeenakshi, Dr. M. - 2021
creates more than 12 million weavers employment opportunities in the country. In handloom sector is required for Advertising … to sell the branded products through social media. Advertising strategy has followed by domestic and globalized companies …. This paper explains about services of social media, social media advertising and role of social media in advertising of …
Persistent link: https://www.econbiz.de/10013247305
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Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung; Kang, Joon Ho - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
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Social media user self-efficacy moderating hotel satisfaction and posting behaviour
Maamari, Bassem E.; Chaanine, Johnny Chalita - In: International journal of leisure and tourism marketing … 7 (2020) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10012513429
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The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27
Persistent link: https://www.econbiz.de/10012605350