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Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo; López-Bonilla, Jesús Manuel; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.; Bilgihan, Anil; Kageyama, Yoshimasa - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
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Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 119-135). 2016
Persistent link: https://www.econbiz.de/10011430620
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Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele; Alguezaui, Salma; McLeay, Fraser - In: Tourism management : research, policies, practice 51 (2015), pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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Rectifying failure of service : how customer perceptions of justice affect their emotional reponse and social media testimonial
Kim, Eojina; Tang, Liang - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 897-924
Persistent link: https://www.econbiz.de/10011621365
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Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel; Mandal, Santanu - In: South Asian journal of global business research : … 5 (2016) 3, pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
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Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention
Cham Tat Huei; Lim, Yet-mee; Nai Chiek Aik; Tay, … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 412-431
Persistent link: https://www.econbiz.de/10011643495
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105