Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to … identify the dimensions of service quality affecting brand reputation and trust, and to use them in branding. Thus …