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~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Consumer behaviour
51
Konsumentenverhalten
49
Relationship marketing
41
Beziehungsmarketing
38
Brand management
24
Markenführung
23
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Lieferantenmanagement
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Australien
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14
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Theory
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B-to-B-Marketing
10
Business-to-business marketing
10
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10
Corporate social responsibility
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9
Innovation
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8
Confidence
8
Marketing management
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Marketingmanagement
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7
Dienstleistungssektor
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Kundenintegration
7
Service industry
7
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Social web
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Brand loyalty
6
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Johnson, Lester W.
8
Leckie, Civilai
6
Nyadzayo, Munyaradzi
3
Carter, Leanne
2
Casidy, Riza
2
D'Alessandro, Steven
2
Gray, David
2
McDonald, Heath
2
Nyadzayo, Munyaradzi W.
2
Abdullateef, Aliyu Olayemi
1
Bove, Liliana L.
1
Diep Ngoc Su
1
Duy Quy Nguyen-Phuoc
1
Dwivedi, Abhishek
1
Karg, Adam
1
Khajehzadeh, Saman
1
Luu Trong Tuan
1
MacQuilken, Lisa
1
My Than Tran Dinh
1
Nyadzayo, Munyaradzi Wellington
1
Robertson, Nichola
1
Tien Hanh Duong
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Zubcevic-Basic, Nives
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The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
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Journal of marketing management : MM
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Journal of retailing and consumer services
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ECONIS (ZBW)
13
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1
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
2
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Does "true" personal or service loyalty last? : a longitudinal study
Bove, Liliana L.
;
Johnson, Lester W.
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 187-194
Persistent link: https://www.econbiz.de/10009525754
Saved in:
6
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
Saved in:
7
The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne
;
Gray, David
;
D'Alessandro, Steven
; …
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
Saved in:
8
How does quality of mobile food delivery services influence customer loyalty? : Gronroos’s service quality perspective
Diep Ngoc Su
;
Duy Quy Nguyen-Phuoc
;
Tien Hanh Duong
;
My …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4178-4205
Persistent link: https://www.econbiz.de/10013413352
Saved in:
9
Reducing employee turnover intention : a customer relationship management perspective
Abdullateef, Aliyu Olayemi
;
Nyadzayo, Munyaradzi Wellington
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011894567
Saved in:
10
Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
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