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Investigating the impact of service quality dimensions on reputation and brand trust
Esmaeilpour, Majid; Sayadi, Amrollah; Mirzaei, Mahnaz - In: International journal of business and economic sciences … 10 (2017) 3, pp. 7-17
Purpose: The objective of this study was to investigate the impact of service quality dimensions on brand reputation … on brand trust and brand reputation. Research limitations/implications: – The population of the research was limited to … impact of service quality dimensions and the level of impact of each dimension on brand reputation and trust, in order to …
Persistent link: https://www.econbiz.de/10011823495
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Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.; Adomako, Samuel; Mai Dong Tran - In: Industrial marketing management : the international … 108 (2023), pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
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How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar; Balaji, M. S.; Krishnan, Balaji C. - In: Journal of business research : JBR 68 (2015) 3, pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
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Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen; Xiong, Wei - In: Journal of travel and tourism marketing 40 (2023) 3, pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
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Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
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Islamic branding as a tool for customer retention : antecedents and consequences of Islamic brand loyalty
Mohammad Rashed Hasan Polas; Jahanshahi, Asghar Afshar; … - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011886298
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Linking CSR and brand performance through customer satisfaction, brand equity and corporate reputation : a mixed methods study of top Pakistani banks
Ul Hassan, Masood; Zeeshan Mahmood; Zaman, Samar - In: Pakistan journal of commerce and social sciences 16 (2022) 4, pp. 498-529
with customer satisfaction (CS), brand equity (BE), and corporate reputation (CR).The theoretical lenses of stakeholder and … direct impact on customer satisfaction (CS), followed by corporate reputation (CR), and brand equity (BE). Second, customer … satisfaction (CS) affects corporate reputation (CR) and brand equity (BE) directly. Third, brand equity (BE) and corporate …
Persistent link: https://www.econbiz.de/10013550259
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The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul; Islam, Tahir; Kincl, Tomas; Hakeem, Abdul; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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The antecedents affecting university reputation and student satisfaction : a study in higher education context
Qazi, Zubaida; Qazi, Wasim; Raza, Syed Ali; Yousufi, … - In: Corporate reputation review 25 (2022) 4, pp. 253-271
Persistent link: https://www.econbiz.de/10013463268
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Service quality, corporate brand image, and switching behavior : the mediating role of customer satisfaction and repurchase intention
Srivastava, Kavita; Sharma, Narendra K. - In: Services marketing quarterly 34 (2013) 4, pp. 274-291
Persistent link: https://www.econbiz.de/10010208608