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Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment of a Subscription-Based Service Provider

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - 2021

Problem definition: This paper empirically investigates how customer email engagement affects the profitability of subscription-based service providers. Service providers have been using email engagement to increase customer retention. However, it is unclear whether email engagement improves...

Persistent link: https://www.econbiz.de/10013231631

How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels

Tahali, Sara; Yildiz, Hélène - In: Brand, Label, and Product Intelligence : Second …, (pp. 129-141). 2022

Persistent link: https://www.econbiz.de/10013338063

Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing

Wang, Yiwei; Lu, Lauren Xiaoyuan; Shi, Pengcheng - In: Manufacturing & service operations management : M & SOM 24 (2022) 5, pp. 2703-2721

Persistent link: https://www.econbiz.de/10014295355

Perceptions of consumers in the financial industry under a qualitative data analysis methodology

Mongay, Jorge - In: International journal of trade and global markets 9 (2016) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10011547851

Customer experiences as drivers of customer satisfction

Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 31 (2014) 3, pp. 115-138

Persistent link: https://www.econbiz.de/10010485120

An exploration of online shopping convenience dimensions and their associations with customer satisfaction

Palacios, Sergio; Jun, Minjoon - In: International journal of electronic marketing and … 11 (2020) 1, pp. 24-49

Persistent link: https://www.econbiz.de/10012199568

Cause for pause in retail service : a respond, reimagine, recover framework

Palakshappa, Nitha; Dodds, Sarah; Bulmer, Sandy - In: The journal of services marketing 36 (2022) 4, pp. 584-596

Persistent link: https://www.econbiz.de/10013407565

Delighted or outraged? : uncovering key drivers of exceedingly positive and negative theme park guest experiences

Torres, Edwin N.; Milman, Ady; Park, Soona - In: Journal of hospitality and tourism insights 1 (2018) 1, pp. 65-85

Persistent link: https://www.econbiz.de/10011922076

Rigor and relevance : the application of the critical incident technique to investigate email usage

Serenko, Alexander; Turel, Ofir - In: Journal of organizational computing and electronic commerce 20 (2010) 2, pp. 182-207

Persistent link: https://www.econbiz.de/10003985720

Verweigerung der Kommunikation zur Steigerung der Kundenzufriedenheit? : Customer Experience mit Do-not-reply-E-Mails

Foscht, Thomas; Schloffer, Judith - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 347-365). 2012

Persistent link: https://www.econbiz.de/10009550654

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