This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the … evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand … attributes. Therefore, there are arts-based methods that allow working closely on the human senses. Four methods were compared …

Methodologies and perspectives -- Diverse perspectives in the fine arts -- Protagonists -- Psychology of the arts : how … : directions towards the future -- Regional gods : the emergence of new geographies in the world of fine arts and creativity -- The … future of fine arts : according to public opinion …