This study aims to determine the effect of price, brand, and product quality to the Volume of Sales at Joint Life … that there is influence between variables Price, Brand and Product Quality of the sales volume in the Joint Life Insurance …. From the analysis of the t test can be concluded that the variable Price, Brand and Product Quality significant effect on …

Negative consumer–brand interactions often result in consumer subversion, in which consumers actively reject or avoid … brands. To date, the role of positive emotional states, such as subjective well-being, in brand avoidance remains a crucial … when subjective well-being influences brand avoidance. Drawing on self-control theory and the literature related to anti …