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Product form bundling : implications for marketing digital products
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian Thomas - In: Journal of retailing 84 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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Bundling and unbundling of electronic content
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian T. - In: E-commerce and the digital economy, (pp. 112-129). 2006
Persistent link: https://www.econbiz.de/10003427314
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Wie Hybrid-Angebote funktionieren
Shankar, Venkatesh; Berry, Leonard L.; Dotzel, Thomas - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10003911207
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Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey; Shankar, Venkatesh - In: Journal of retailing 92 (2016) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10011879704