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~subject:"Leistungsbündel"
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Leistungsbündel
Consumer behaviour
34
Konsumentenverhalten
32
Beziehungsmarketing
29
Relationship marketing
28
Deutschland
19
Germany
19
Theorie
11
Theory
11
Customer satisfaction
9
Dienstleistung
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Supplier relationship management
9
Dienstleistungsqualität
8
Dienstleistungssektor
8
Estimation
8
Schätzung
8
Service industry
8
Service quality
8
Verbraucherzufriedenheit
7
Instandhaltung
6
Internet marketing
6
Kundenwert
6
Maintenance policy
6
Online-Marketing
6
Bundling strategy
5
Business services
5
Customer value
5
Information behaviour
5
Informationsverhalten
5
Kundenbindung
5
Kundenmanagement
5
Management
5
Unternehmensdienstleistung
5
Welt
5
World
5
Advertising effects
4
Arbeitszufriedenheit
4
Customer relationship management
4
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English
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German
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Wangenheim, Florian von
3
Zimmer, Marcus
2
Evanschitzky, Heiner
1
Grohmann, Marcella Maria
1
Holzmüller, Hartmut H.
1
Mustak, Mekhail
1
Salonen, Anna
1
Scholze, Christoph
1
Schumann, Jan Hendrik
1
Ulaga, Wolfgang
1
Wangenheim, Florian V.
1
Wangenheim, Florian v.
1
Woisetschläger, David
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Wünderlich, Nancy V.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
1
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ECONIS (ZBW)
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Kundenbindungsmanagement von B2B-Lösungen
Zimmer, Marcus
;
Scholze, Christoph
;
Wangenheim, Florian von
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 109-130)
.
2010
Persistent link: https://www.econbiz.de/10008736881
Saved in:
2
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
3
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
4
Ferngesteuerte Dienstleistungen : betriebswirtschaftliche Spezifika, Terminologie und Herausforderungen für das Management
Wünderlich, Nancy V.
;
Schumann, Jan Hendrik
; …
- In:
Remote Services : neue Formen der Internationalisierung …
,
(pp. 3-26)
.
2007
Persistent link: https://www.econbiz.de/10003495721
Saved in:
5
Service & solution innovation : overview and research agenda
Evanschitzky, Heiner
;
Wangenheim, Florian V.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
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