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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian - In: The journal of services marketing 31 (2017) 3, pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian - In: Industrial marketing management : the international … 40 (2011) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Service management and marketing : customer management in service competition
Grönroos, Christian - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003365020
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Service management and marketing : managing the service profit logic
Grönroos, Christian - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10013546911
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 52 (2016), pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian (contributor) - 1999
Persistent link: https://www.econbiz.de/10001543477