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Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther - In: Journal of customer behaviour 15 (2016) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
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Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther; Ben Mansour, Kaouther; Cornwell, Victoria - In: Journal of customer behaviour 15 (2016) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
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Innovation in business-to-business marketing : preface
Tzempelikos, Nektarios; Kooli, Kaouther; Lichtenthal, … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 229-232
Persistent link: https://www.econbiz.de/10012196297
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585