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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
90
Konsumentenverhalten
90
Marketing theory
75
Marketingtheorie
75
Marktforschung
75
Marketing
66
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61
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61
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49
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36
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10
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10
Naresh K. Malhotra
10
Personality psychology
10
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Russell W. Belk
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Sheth, Jagdish N.
11
Malhotra, Naresh K.
5
Uslay, Can
4
Sharma, Arun
3
Katrichis, Jerome M.
2
LaPlaca, Peter J.
2
Lichtenthal, J. David
2
Mummalaneni, Venkatapparao
2
Alpert, Frank
1
Bayraktar, Ahmet
1
Chai, Joe Choon Yean
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Grewal, Dhruv
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Iyer, Gopalkrishnan R.
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Monroe, Kent B.
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Ndubisi, Nelson Oly
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Parvatiyar, Atul
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Freie Universität Berlin / Institut für Marketing
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International Conference on Relationship Marketing <1996, Berlin>
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Journal of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of global supply chain management
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
16
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1
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
2
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
3
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
4
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
5
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
6
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
7
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
8
Handbook of relationship marketing
Sheth, Jagdish N.
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001421986
Saved in:
9
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
10
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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