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Where's the strategic intent in key account relationships?
Ryals, Lynette J.; Davies, Iain A. - In: The journal of business & industrial marketing 28 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
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Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.; Ryals, Lynette J. - In: Industrial marketing management : the international … 42 (2013) 6, pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
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Efficiency versus value maximisation in co-manufacturing relationships
Ryals, Lynette J.; Humphries, Andrew S. - In: The international journal of logistics management 21 (2010) 2, pp. 309-330
Persistent link: https://www.econbiz.de/10008657787
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Implementing key account management : intraorganizational practices and associated dilemmas
Marcos-Cuevas, Javier; Nätti, Satu; Palo, Teea; Ryals, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1216-1224
Persistent link: https://www.econbiz.de/10010439573
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The development of B2B social networking capabilities
Cartwright, Severina; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
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Influencer marketing within business-to-business organisations
Cartwright, Severina; Liu, Hongfei; Davies, Iain A. - In: Industrial marketing management : the international … 106 (2022), pp. 338-350
Persistent link: https://www.econbiz.de/10014226525