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How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
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The new times of social media marketing in the B2B framework
Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167
Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits and needs. Thus, it is necessary to understand the new habits and needs of the consumer to make companies more and more effective. Currently, social media marketing (SMM) is...
Persistent link: https://www.econbiz.de/10013455595
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia
I Made Sukresna; Hamilton, John R.; Tee, Singwhat - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 525-546
Persistent link: https://www.econbiz.de/10011585252
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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Effective long-term relationship management strategies to enhance value co-creation among business partners
Kanyarat Sukhawatthanakun - In: Journal for international business and entrepreneurship … 15 (2023) 2, pp. 263-294
Persistent link: https://www.econbiz.de/10014424732
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E-commerce ethics and its impact on buyer repurchase intentions and loyalty : an empirical study of small and medium Egyptian businesses
Agag, Gomaa - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 389-410
Persistent link: https://www.econbiz.de/10011989006
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Modelling CRM applications and its impact on relationship outcomes : a B2B relationship perspective
John, Waseem - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011989792
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Relationship marketing and intangible resources : the mediating effect of loyalty
Rosa, Dayanna; Rua, Orlando Manuel Martins Marques de Lima - In: Review of marketing science 18 (2020) 1, pp. 117-143
Persistent link: https://www.econbiz.de/10012298687