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E-Game-Advertising als Ersatz...
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Linguistics
Werbung
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Puntoni, Stefano
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
ERIM report series research in management
1
English language series
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Intercultural business communication and simulation and gaming methodology
1
International journal of consumer studies
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
Journal of destination marketing & management
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Linguistic insights : li ; studies in language and communication
1
Marketing theory
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Sprachwissenschaften
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VS research
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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ECONIS (ZBW)
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The language of graphic advertising in Spain : bridging the cultural gap
García-Yeste, Miguel Ángel
- In:
Intercultural business communication and simulation and …
,
(pp. 175-188)
.
2009
Persistent link: https://www.econbiz.de/10003917645
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2
Entdecken Sie...! : die Geschichte des Imperativs in der deutschen, englischen und spanischen
Werbung
Wahl, Sabine
- In:
Evolution der Informationsgesellschaft : …
,
(pp. 25-50)
.
2011
Persistent link: https://www.econbiz.de/10009303920
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3
'Ad'apting to markets : repackaging commercials in Indian languages
Srinivas C., Sunitha
-
2015
Persistent link: https://www.econbiz.de/10011398192
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4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
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5
Great English slogans : publicités US & UK ; grammaire, langue, société, histoire
Lévy, Alain
-
2015
Persistent link: https://www.econbiz.de/10011476941
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6
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
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"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal
Puntoni, Stefano
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003402313
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8
English in advertising : a linguistic study of advertising in Great Britain
Leech, Geoffrey Neil
-
1966
Persistent link: https://www.econbiz.de/10000577774
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9
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
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10
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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