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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de/10014289837
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Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina; Ieva, Marco - 2020
Persistent link: https://www.econbiz.de/10013180746
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Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco; Ziliani, Cristina - In: International journal of retail & distribution management 45 (2017) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
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Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël; Passebois-Ducros, Juliette; Ieva, Marco - In: Journal of service theory and practice 33 (2023) 4, pp. 465-487
Persistent link: https://www.econbiz.de/10014302355