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The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan; Ahmad, Amna; Khan, Bilal Mustafa - In: Global business and organizational excellence : GBOE 41 (2022) 4, pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
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The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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Journal of brand management : year end review 2017
Powell, Shaun M. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
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Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho; Cedrola, Elena - In: Fashion branding and communication : core strategies of …, (pp. 1-39). 2017
Persistent link: https://www.econbiz.de/10014547468
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What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
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The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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The identity of luxury brands
Heine, Klaus - 2012
Persistent link: https://www.econbiz.de/10009532910
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857