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~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
36
Konsumentenverhalten
33
Brand management
25
Markenführung
23
Marketing
20
Marketing management
20
Social Web
20
Social web
20
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18
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
Brand image
13
Advertising
12
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12
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12
Online-Marketing
12
Bibliometrics
11
Werbung
11
Bibliometrie
10
Brand
10
Markenartikel
10
Wine
10
Creativity
9
Customer satisfaction
9
Kreativität
9
USA
9
United States
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Wein
9
Luxury goods
8
Marketing strategy
8
Service quality
8
Advertising effects
7
B-to-B-Marketing
7
Business-to-business marketing
7
E-commerce
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Electronic Commerce
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Lieferantenmanagement
7
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English
8
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Pitt, Leyland F.
8
Berthon, Pierre R.
4
Parent, Michael
3
Reyneke, Mignon
3
Atanasova, Christina
1
Berthon, Jean-Paul
1
Blair, Amanda J.
1
Campbell, Colin L.
1
Chan, Anthony
1
Oc, Yusuf
1
Plangger, Kirk
1
Reddy, Mergen
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Sands, Sean
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Sorokáčová, Alexandra
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International journal of wine business research : IJWBR
3
Business horizons
1
California management review
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
2
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
3
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
4
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
5
Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
23
(
2011
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
Saved in:
6
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
7
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
8
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
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