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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.; Wiedmann, Klaus-Peter; Hennigs, Nadine; … - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
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Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter - In: The Oxford handbook of luxury business, (pp. 287-308). 2022
Persistent link: https://www.econbiz.de/10013273938
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The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: International journal of retail & distribution management 43 (2015) 10/11, pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
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Luxury brands in the digital age : exclusivity versus ubiquity
Hennings, Nadine; Wiedmann, Klaus-Peter; Klarmann, … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 30-35
Persistent link: https://www.econbiz.de/10009490051
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Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 395-416). 2013
Persistent link: https://www.econbiz.de/10009667665
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Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013
Persistent link: https://www.econbiz.de/10009667668
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013
Persistent link: https://www.econbiz.de/10009667672
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Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Luxury marketing : a challenge for theory and practice, (pp. 77-99). 2013
Persistent link: https://www.econbiz.de/10009667683
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An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Luxury marketing : a challenge for theory and practice, (pp. 57-76). 2013
Persistent link: https://www.econbiz.de/10009667684