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~subject:"Luxusgüter"
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Luxusgüter
Brand management
17,810
Markenführung
17,397
Brand image
11,257
Markenimage
11,145
Consumer behaviour
9,625
Konsumentenverhalten
9,521
Markenartikel
5,728
Brand
5,723
Relationship marketing
3,025
Beziehungsmarketing
3,019
Markenpolitik
2,210
Social Web
2,056
Social web
2,053
Deutschland
1,979
Cultural heritage
1,905
Kulturgüter
1,847
Germany
1,842
Online-Marketing
1,832
Internet marketing
1,806
Marketingmanagement
1,605
Marketing management
1,596
Werbewirkung
1,497
Advertising effects
1,483
Standortpolitik
1,196
Theorie
1,141
Theory
1,140
Tourismusmarketing
1,133
Tourism marketing
1,130
Marketing
1,098
Tourism
1,083
Luxury goods
1,062
Tourismus
1,037
Herkunftsbezeichnung
1,025
Designation of origin
1,024
Corporate reputation
1,003
Firmenimage
999
Customer satisfaction
987
Kundenzufriedenheit
968
USA
916
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Undetermined
614
Free
107
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Article
858
Book / Working Paper
201
Journal
1
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749
Aufsatz in Zeitschrift
749
Aufsatz im Buch
111
Book section
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Aufsatzsammlung
27
Hochschulschrift
25
Collection of articles of several authors
18
Sammelwerk
18
Thesis
15
Case study
13
Fallstudie
13
Graue Literatur
9
Non-commercial literature
9
Conference paper
5
Konferenzbeitrag
5
Arbeitspapier
3
Handbook
3
Handbuch
3
Working Paper
3
Mehrbändiges Werk
2
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2
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1
Guidebook
1
Lehrbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
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1
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1
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1
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English
1,002
German
56
French
4
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All
Phau, Ian
24
Ko, Eunju
16
Wiedmann, Klaus-Peter
15
Atwal, Glyn
12
Kapferer, Jean-Noël
12
Seo, Yuri
11
Valette-Florence, Pierre
11
Hennigs, Nadine
10
Septianto, Felix
10
Shimul, Anwar Sadat
10
Uggla, Henrik
9
Shukla, Paurav
8
Batat, Wided
7
Bryson, Douglas
7
Cedrola, Elena
7
Dion, Delphine
7
Heine, Klaus
7
Jain, Sheetal
7
Nagasawa, Shin'ya
7
Thaichon, Park
7
Ahn, Jiseon
6
Geerts, Angy
6
Hyun, Sunghyup Sean
6
Joy, Annamma
6
Klarmann, Christiane
6
Park, Jungkun
6
Powell, Shaun M.
6
Aiello, Gaetano
5
Amatulli, Cesare
5
Cheah, Isaac
5
Hudders, Liselot
5
König, Verena
5
Meurer, Jörg
5
Moore, Christopher M.
5
Ozuem, Wilson
5
Quach, Sara
5
Shahid, Shadma
5
Sung, Billy
5
Veg-Sala, Nathalie
5
Cervellon, Marie-Cécile
4
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Springer International Publishing
3
Springer Fachmedien Wiesbaden
2
Verlag Dr. Kovač
2
Kassel University Press GmbH
1
Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Journal of business research : JBR
97
The journal of brand management : an international journal
60
Journal of retailing and consumer services
42
Journal of fashion marketing and management
34
The journal of product & brand management
30
Journal of global fashion marketing : JGfM
20
SpringerLink / Bücher
15
Psychology & marketing
14
Journal of international consumer marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of advertising : the review of marketing communications
11
International journal of retail & distribution management
11
International journal of hospitality management
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
Springer eBook Collection
8
Qualitative market research : an international journal
7
Cogent business & management
6
European journal of marketing
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Central European business review : CEBR
5
International journal of consumer studies
5
International journal of wine business research : IJWBR
5
Journal of consumer behaviour
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Luxury marketing : a challenge for theory and practice
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Sustainable Luxury : An International Perspective
5
The Oxford handbook of luxury business
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal
4
Global marketing strategies for the promotion of luxury goods
4
Harvard business review : HBR
4
International journal of contemporary hospitality management
4
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ECONIS (ZBW)
1,059
EconStor
1
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1
The allure of brand
heritage
: the Chinese acquisition of an Italian luxury pen maker
Vecchi, Alessandra
- In:
Journal of international business and economics : JIBE
14
(
2014
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10010407329
Saved in:
2
The role of provenance in luxury textile brands
Collins, Marnie
;
Weiss, Marcia
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
Saved in:
3
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
4
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
5
Managing
heritage
brands : a study of the sacralization of
heritage
stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
6
The corporate
heritage
brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
7
Reviving sleeping beauty brands by rearticulating brand
heritage
Dion, Delphine
;
Mazzalovo, Gérald
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535
Saved in:
8
Inducing omni-temporality : product
heritage
appropriation in corporate
heritage
brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
9
Corporate museums to enhance brand authenticity in luxury goods companies : the case of Salvatore Ferragamo
Carù, Antonella
;
Ostillio, Maria Carmela
;
Leone, Giuseppe
- In:
International journal of arts management
19
(
2017
)
2
,
pp. 32-45
Persistent link: https://www.econbiz.de/10011653660
Saved in:
10
Legacy transmission through fashion films : visual and narrative brand
heritage
integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
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