The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …

organizations. Competitive foodservice business today requires a unique and lasting brand experience to capture customer loyalty … brand experience, trust dimensions (i.e. intentions and reliability), and customer loyalty on sustainable SME brands in … provides significant support for every direct path between brand experience, intentions, reliability, and brand loyalty …