Purpose – The purpose of this paper is to investigate the relationship between customer focus and new product performance. Design/methodology/approach – Senior management of Malaysian manufacturing firms was the target respondent of this study. Data were collected using mail questionnaire...

Brand loyalty is vital for any business, be it large enterprises or Small and medium enterprises (SME), to sustain in the competitive food-service industry. Branding researchers had claimed that both attitudinal and behavioral loyalty has their own unique influences on business performance....

Small and medium enterprises (SMEs) have been competing for survival in the business arena among established organizations. Competitive foodservice business today requires a unique and lasting brand experience to capture customer loyalty. Despite that, earning customer trust is vital to ensure...